Free Mini-Course with USP/Esalq Certification
Artificial Intelligence and Sales Automation
Open registrations
Accelerate your sales results with Artificial Intelligence!
In this 100% free mini course, you will learn how to apply Artificial Intelligence and automation to all stages of the sales cycle, from prospecting to conversion, combining strategy, technology, and data analysis to boost your results. All of this with live classes taught by a subject-matter expert.
100% free
Online
Applications
June 1 to August 18, 2026
Live classes
August 12 and 19, 2026 (Wednesdays), from 7:00 PM to 10:00 PM.
Duration
2 weeks (the content will be available up to 30 days after the last class).
Who is this course for?
- Professionals in sales, marketing, logistics, finance, and related fields
- Commercial managers who want to improve performance with data and technology
- People interested in artificial intelligence, innovation, and digital transformation in sales
- MBA USP/Esalq in Sales Management applicants
Course Coordination
Edilaine Alves de Almeida
She holds degrees in Business Administration and Economics, along with MBAs in Business Management and Neuroscience and Human Behavior. With more than 25 years of experience in sales, operations, leadership, and business management, she has worked for leading organizations such as Bradesco, TIM, Itaú, Real Amro Bank, Teleperformance, and Atento Brasil.
Throughout her career, she has led operations and commercial strategies for more than 90 brands, developing expertise in business performance, transformation, and the creation of high-performing teams. She is the co-founder of the startup LetsMove and serves as Managing Partner of Innovation, Products, and Sales at Empreiteira Digital. She also acts as an executive mentor and keynote speaker, sharing her expertise in leadership, innovation, and sustainable growth.
What you will learn
DAY 1 – 12/08/2026
- Artificial Intelligence Fundamentals applied to sales
- Data use and metrics in the business process
- Introduction to automation and CRM
DAY 2 – 19/08/2026
- Application of GenAI and AI Agents in sales
- Implementation and prioritization strategies
- ROI, risks, and change management
Why participate?
The use of Artificial Intelligence can increase B2B sales revenues by about 5 to 15%, while returning 20 to 40% of salespeople’s time through the automation of daily tasks. This is your chance to enter this market that is growing year after year, with your USP certification!
*Source: McKinsey
- Learn from USP professors, coordinators of the renowned MBA USP/Esalq in Sales Management
- Learn how to apply AI in a practical way in sales
- Receive a USP certificate, recognized nationally
- Connect with other sales management professionals from all over Brazil
- Learn about the MBA USP/Esalq proposal and take the first step toward advancing your career
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