Free Mini-Course with USP/Esalq Certification
Data-Driven Marketing and AI: from Strategy to Execution
Open registrations
In this 100% free mini course, you will learn how to apply concepts from data-driven marketing, analytics, and artificial intelligence to the strategic decision-making process. The goal is to train professionals to connect customer behavior, commercial performance, and value generation through technology.
All of this through live classes led by the leading female expert in Brazil on data and analytics for marketing. Get ready to take your performance to the strategic level by mastering the tools that are redefining global marketing.
100% free
Online
Application
April 2, 2026 to May 26, 2026.
Live classes
May 20 and 27, 2026 (Wednesdays), from 7:00 PM to 10:00 PM.
Duration
2 weeks (the content will remain available for up to 30 days after the last class).
Certificate
Issued by USP/Esalq (based on participation and performance on tests)
Who is this course for?
- Marketing, sales, business, and strategy professionals who seek to expand their decision-making capacity;
- Managers and analysts who want to master data and AI to improve commercial performance;
- IT and data professionals who want to migrate to marketing or understand the strategic application of their skills in the sector;
- Entrepreneurs interested in innovation and digital transformation applied to consumption;
- MBA USP/Esalq in Marketing candidates who want to immerse themselves in the institution’s methodology and excellence beforehand.
Eleonora Diniz
Professor in the MBA in Marketing at USP/Esalq, CEO of Dr. Métricas, with a focus on Digital Transformation and Innovation. Holds an MBA in Strategic Business Management and works at the intersection of IT, Business, and Marketing. Has extensive experience in the financial market, leading disruptive internet projects. Today, she is the leading female voice in Brazil in data and marketing analytics.
What you will learn
DAY 1:
- Marketing evolution: from intuitive to data-driven;
- Marketing analytics fundamentals and key indicators (CAC, LTV, ROI, ROAS, churn);
- Strategic use of data in segmentation and value proposition.
DAY 2:
- Practical introduction to AI applied to marketing (predictive models and automation);
- Practical cases and real applications in B2C and B2B companies;
- Limits, risks, and governance in data and AI.
Why is this course important?
According to the guidelines and studies published between 2023 and 2025 by the Harvard Business Review, MIT Sloan Management Review, and McKinsey Insights, AI and analytics integration is no longer an advantage but a survival requirement in contemporary marketing. This is your chance to enter this market that is growing year after year, with your USP certification!
- Learn from USP experts, a reference in the marketing and technology market;
- Develop essential analytical skills for strategic decision-making;
- Receive a USP certificate, recognized nationally for its academic excellence;
- Connect with marketing, sales, and strategy professionals from all over Brazil;
- Learn about the MBA USP/Esalq proposal and take the first step toward standing out in your career.
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