Free Mini-Course with USP/Esalq Certification

Growth Intelligence: Growth Strategy with Data, AI, and Experimentation

Open registrations

July 31 and August 7, 2026 |From 7:00 p.m. to 10:00 p.m. (BRT, UTC-3)

Growth is no longer intuitive and has undergone a clear evolution: from trial and error to decisions based on metrics, and now, to strategies guided by data, AI, and continuous experimentation.

Growth Intelligence comes from this evolution, connecting marketing, technology, and analytics to create predictable and sustainable growth strategies.

In this free mini course, you will learn how to apply this model in practice, combining:

Data for decision-making.
Artificial intelligence to predict behaviors.
Experimentation to validate strategies.
Metrics to scale results.

The content takes a practical approach, making it ideal for beginners as well.

Secure your spot now!

100% free

Online

Enrollment

june 01 to August 06, 2026

Live online

July 31 and August 7, 2026 (Fridays), from 7:00 PM to 10:00 PM.

Duration

2 weeks (6 hours in total)

Certificate

Issued by USP/Esalq (based on participation and performance on tests)

Who is this course for?

Founders and entrepreneurs.
Digital business professionals.
Experts in strategy and innovation.
Professionals who want to understand Growth Intelligence.

Meet the course professor

Fabrizzio Topper

Professor of strategic planning and digital business modeling at institutions such as FIA, ESPM, and USP. Founder of the consulting firm TopperMinds and creator of DRIVEN.cx, specializing in digital business. Strategic consultant for over 200 digital transformation projects at renowned companies in Brazil and abroad.

What you will learn

Growth Intelligence Fundamentals

Growth as a strategic subject.
Growth loops and sustainable acquisition.
Funnel structuring with metrics.

Data, AI, and Experimentation

AI applied to segmentation and churn forecasting.
Smart automation and predictive agents.
Data-oriented experimentation.

Strategy and Scale

OKRs as a growth system.
Roadmap development with testable hypotheses.
Predictable growth models.

Why participate?

In this course, you will develop a strategic vision of data-based growth, understand how to apply artificial intelligence to decision-making, and learn how to structure experiments that really generate results. In addition, you will be in contact with tools and concepts used by companies in the market, with guidance from an expert in the field and USP/Esalq certification to boost your professional career.

Data-driven growth generates scalability in businesses.

The difference lies in how you decide to grow!

By participating in the minicourse, you will also have priority access to exclusive content and opportunities in the specialization programs of the USP/ESALQ MBAs.

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