Marina Petrocelli
Over 12 years have passed since my first experience with Social Communication. My first professional years were dedicated to the routines of redactions with no or little digital relevance. Plural journalism was resumed in investigating facts, write a piece and guarantee an expressive picture. The first sign of change came with the proposal of changing realities and experimenting a different way of producing. From then on, the specificities of the marketing universe became permanent. Oh! I’ve also graduated in Law School (passing the bar exam and all). But not everything is comprised tom y professional skills. As a content producer, I’m interested in good stories, from real people or series, movies and books, specially dystopias. I like to draw up travel plans and identify stars and constellations on a cell phone app. Museums, music and art in general grab my attention, as well as pop culture. O primeiro sinal de mudança veio com a proposta para mudar de realidade e experimentar um formato diferente de produzir. Daí pra frente, as particularidades do universo do marketing se tornaram permanentes. Ah! Também me formei em Direito (com inscrição na OAB e tudo). Mas nem tudo se resume às minhas habilidades profissionais. Como produtora de conteúdo, me interesso por boas histórias, de pessoas reais ou em séries, filmes e livros, especialmente distopias. Gosto de montar roteiros de viagens e reconhecer estrelas e constelações em um aplicativo no celular. Museus, música e arte no geral chamam minha atenção, assim como cultura pop.
Publicações
Gestão e NegóciosThe impacts of ESG in business
Those who are connected to the corporate world already noticed some impacts of ESG in business. The acronym, which means Environmental, Social and Governance, is proof that the way of consuming has been changing and companies need to adapt to remain relevant. Andreia Marques, professor of the MBAs USP/Esalq, defined ESG, showed the differences between …
Tecnologia e DadosData engineering: why is it so important in Data Science projects?
If you follow Blog MBA USP/Esalq, then you already know some important information about Data Science, right? But do you know exactly what is the importance of data engineering for this science? We talked to Jeronymo Marcondes, professor of the MBA in Data Science and Analytics USP/Esalq who explained why, after all, data engineering is …
Gestão e NegóciosBehavior X Platforms: the challenges and opportunities of the new economy
The pandemic accelerated processes worldwide, and made the challenges and opportunities of the new economy appear faster than expected. However, the term “new economy” is not something that new, but has gained new approaches in the last months. Anderson Pellegrino, speaker and MBA professor in Business Management USP/Esalq, talked about the subject from two approaches …
Tecnologia e DadosThe 3 pillars of Data Science for those who want to stand out
Data Science is a fully multidisciplinary area. This means that professionals from all business segments or corporate departments can and must know the three pillars of Data Science, thus contributing to decision making and one of the most important skills for the professional of the future. Before listing what these three pillars of Data Science …
MBA USP/EsalqIs the MBA USP/Esalq certificate internationally validated?
If you are wondering if the MBA USP/Esalq certificate has international recognition, please know that today we are going to talk about this subject here in Blog MBA USP/Esalq. Foreign students, Brazilians who live abroad or even those who live in Brazil, but want to seek a career in another country, can use this information! …
MBA USP/EsalqHow does the MBA USP/Esalq work?
If you have wondered how the MBA USP/Esalq works, then this text is for you! We will explain to you all the details so you can get to know our brand even more. To start the conversation, it is important toknow that the MBAs USP/Esalq are Lato sensu graduate courses with certification from the University …
MBA USP/EsalqYou can try out the MBA USP/Esalq for 45 days!
If you are still in doubt about completing your enrollment, know that it is possible to try out the MBA USP/Esalq for 45 days. This means that you can attend the classes and have access to all the material, tests, tools and experience, and only start paying the monthly installments after 45 days. Registrations will …
AgronegócioThe use of water in Brazilian agribusiness: what is myth and what is true?
Every day the discussion about global sustainability is becoming more and more present in environmental radars. The conscious use of water in Brazilian agribusiness, for example, is among the topics most discussed in the country, along with the emission of harmful gases and deforestation. There is a well-known statement that Brazilian agribusiness is responsible for …
Gestão e Negócios5 steps to apply the OKR methodology
Starting plans and strategies is not always simple. Therefore, several organizational methodologies, such as OKR, were created and tested so that people could choose the ones that best fit their personal and professional needs. OKR is an acronym for objectives and key results. This methodology has been used by Google since the 2000s and simplifies …
MBA USP/EsalqGet to know the MBA in Data Science and Analytics USP/Esalq
Those who seek excellence and are watching the market trends know that analysis and data treatment are essential to support decision-making. So, the MBA in Data Science and Analytics can be an important ally. Learn more about the course from the MBA USP/Esalq! First impressions The MBA in Data Science and Analytics USP/Esalq is a …
AgronegócioThe Brazilian Agribusiness and international relations after a year of pandemic
Have you ever heard that Brazilian Agribusiness is one of the sectors that continued in a high during the Covid-19 pandemic? Some of the factors that influenced this scenario were the international relations. Who explains more about this subject is Thiago Bernardino, professor of the MBAs USP/Esalq. He starts his speech explaining that Brazil is …
CarreiraBANI world: VUCA world is not enough anymore
When we think things are changing and evolving quickly, we certainly don’t realize exactly how fast. In the last years, we talked about the VUCA world, but we started 2021 with a new expression. BANI World came to replace and do what the old model couldn’t. Talking about a Volatile, Uncertain, Complex and Ambiguous world …
Gestão e NegóciosThe impacts of ESG in business
Those who are connected to the corporate world already noticed some impacts of ESG in business. The acronym, which means Environmental, Social and Governance, is proof that the way of consuming has been changing and companies need to adapt to remain relevant. Andreia Marques, professor of the MBAs USP/Esalq, defined ESG, showed the differences between …
Tecnologia e DadosData engineering: why is it so important in Data Science projects?
If you follow Blog MBA USP/Esalq, then you already know some important information about Data Science, right? But do you know exactly what is the importance of data engineering for this science? We talked to Jeronymo Marcondes, professor of the MBA in Data Science and Analytics USP/Esalq who explained why, after all, data engineering is …
Gestão e NegóciosBehavior X Platforms: the challenges and opportunities of the new economy
The pandemic accelerated processes worldwide, and made the challenges and opportunities of the new economy appear faster than expected. However, the term “new economy” is not something that new, but has gained new approaches in the last months. Anderson Pellegrino, speaker and MBA professor in Business Management USP/Esalq, talked about the subject from two approaches …
Tecnologia e DadosThe 3 pillars of Data Science for those who want to stand out
Data Science is a fully multidisciplinary area. This means that professionals from all business segments or corporate departments can and must know the three pillars of Data Science, thus contributing to decision making and one of the most important skills for the professional of the future. Before listing what these three pillars of Data Science …
MBA USP/EsalqIs the MBA USP/Esalq certificate internationally validated?
If you are wondering if the MBA USP/Esalq certificate has international recognition, please know that today we are going to talk about this subject here in Blog MBA USP/Esalq. Foreign students, Brazilians who live abroad or even those who live in Brazil, but want to seek a career in another country, can use this information! …
MBA USP/EsalqHow does the MBA USP/Esalq work?
If you have wondered how the MBA USP/Esalq works, then this text is for you! We will explain to you all the details so you can get to know our brand even more. To start the conversation, it is important toknow that the MBAs USP/Esalq are Lato sensu graduate courses with certification from the University …
MBA USP/EsalqYou can try out the MBA USP/Esalq for 45 days!
If you are still in doubt about completing your enrollment, know that it is possible to try out the MBA USP/Esalq for 45 days. This means that you can attend the classes and have access to all the material, tests, tools and experience, and only start paying the monthly installments after 45 days. Registrations will …
AgronegócioThe use of water in Brazilian agribusiness: what is myth and what is true?
Every day the discussion about global sustainability is becoming more and more present in environmental radars. The conscious use of water in Brazilian agribusiness, for example, is among the topics most discussed in the country, along with the emission of harmful gases and deforestation. There is a well-known statement that Brazilian agribusiness is responsible for …
Gestão e Negócios5 steps to apply the OKR methodology
Starting plans and strategies is not always simple. Therefore, several organizational methodologies, such as OKR, were created and tested so that people could choose the ones that best fit their personal and professional needs. OKR is an acronym for objectives and key results. This methodology has been used by Google since the 2000s and simplifies …
MBA USP/EsalqGet to know the MBA in Data Science and Analytics USP/Esalq
Those who seek excellence and are watching the market trends know that analysis and data treatment are essential to support decision-making. So, the MBA in Data Science and Analytics can be an important ally. Learn more about the course from the MBA USP/Esalq! First impressions The MBA in Data Science and Analytics USP/Esalq is a …
AgronegócioThe Brazilian Agribusiness and international relations after a year of pandemic
Have you ever heard that Brazilian Agribusiness is one of the sectors that continued in a high during the Covid-19 pandemic? Some of the factors that influenced this scenario were the international relations. Who explains more about this subject is Thiago Bernardino, professor of the MBAs USP/Esalq. He starts his speech explaining that Brazil is …
CarreiraBANI world: VUCA world is not enough anymore
When we think things are changing and evolving quickly, we certainly don’t realize exactly how fast. In the last years, we talked about the VUCA world, but we started 2021 with a new expression. BANI World came to replace and do what the old model couldn’t. Talking about a Volatile, Uncertain, Complex and Ambiguous world …
