Free Mini-Course on
Strategic Pricing: How to Protect Margin and Grow in Competitive Markets
Open registrations
Price is not just a number: it is the executive decision with the greatest direct impact on your profit.
In this 100% free minicourse, you will learn to build robust pricing policies that sustain profitability, withstand competitors’ price wars, and capture the real value perceived by your customers. All of this through live classes with the professor, an expert on the subject.
Secure your free USP/Esalq certification now!
100% free
Online
Enrollment
August 24 to November 12, 2026
Live Classes
November 06 and 13, 2026 (Fridays) from 7:00 p.m. to 10:00 p.m. (BRT, UTC–3)
Duration
2 weeks (the content will remain available for up to 30 days after the last class)
Who is this course for?
- Sales managers and professionals in marketing, finance, controllership, and operations
- Entrepreneurs and business unit managers
- Consultants and professionals involved in pricing, margin, and competitive positioning decisions
- Candidates for the MBA in Business Management USP/Esalq program
Course Coordination
Carlos Alberto Grespan Bonacim
He holds a bachelor’s degree, a Master’s degree, a Doctoral degree, and a Habilitation in Accounting from the University of São Paulo (USP). He is an Associate Professor II at FEA-RP and conducts research on cost management, governance, budgeting, and financial planning. He also works as an executive consultant in risk management, performance, and the economic and financial rebalancing of contracts.
What you will learn
Day 1:
- Fundamentals of strategic pricing
- Cost-, competition-, and value-based pricing
- Price elasticity and sensitivity
- Contribution margin
Day 2:
- Product and service mix and customer segmentation
- Commercial policies and discounts
- Pricing governance and profitability indicators
- Case studies and practical application
Why participate?
Companies that improve their pricing management increase their return on sales by two to seven percentage points within a year, according to McKinsey & Company. This is your chance to learn how to turn price into a competitive advantage, with USP certification!
*Sources: McKinsey & Company, “Digital pricing transformations: The key to better margins,” 2021; “The hidden power of pricing: How B2B companies can unlock profit,” 2023.
- Learn from a USP professor who specializes in pricing and cost management
- Understand how to apply pricing, margin, and profitability tools
- Receive a nationally recognized USP certificate
- Connect with other business management professionals from across Brazil
- Get to know the MBA USP/Esalq program and take the first step to advance your career
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